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Creating A More Fashion Forward New York





The Big Apple Style Shop Is Now Open!




It's finally here! A way for you to express your stylish personality wherever you are...at home, in the office, or on the go! BAS has finally unveiled our own store carrying our line of logo'ed goodies for you and other stylish fashionistas and metropolitan cool kids to enjoy! Just click on to our BAS Shop and add more style to your life!


Does Just the Thought of Shopping Leave You Weak In the Knees?!

If the thought of braving the crowds to peruse every shopping rack in NYC makes you weak in the knees...then stay in doors and let Big Apple Style do your shopping for you!

We're experienced and cunning shoppers who know how to handle the googly eyed tourists and suburban shoppers who flock to NYC for their shopping. If the city is their playground, then it can be your's too, only you don't have to brave the crowds. Contact us for more information!




Gerald Levert

(Timeless Soul - November 2004)


Who’s the first person that comes to mind when you mention smooth R&B grooves? And who has a voice that makes the ladies melt like butter? C’mon, we could only be talking about Mr. G Spot himself, Gerald Levert. The legendary multi platinum-selling artist, with a discography that has captured a wide and loyal fan base from generation to generation, took time from his busy schedule to talk to us about his career and offer some words of wisdom.

For those of you possibly living under a rock, Gerald Levert catapulted himself to the R&B sensation title with his debut as the Lead singer in Levert in 1985. In 1991 Gerald proved that he was just as enigmatic by becoming a triple threat (songwriter, performer and producer)with his solo debut, Private Line. Whether he’s apart of a group or shining as a solo artist, Gerald Levert has not only maintained his signature smooth as velvet voice and heart felt lyrics but has proven his longevity with a career that spans nearly 20 years. And now, he’s back with a new album Do I Speak For The World. With an industry inundated with inflated egos, one-hit wonders and marginal talent, it is definitely refreshing to speak with a true musical legend with humility and respect for others, regardless of their status level in the entertainment industry…curious? Read On!

Dori: First I have to say how honored I am to be able to have this interview with you! I’ve grown up on your music and I’m so excited to talk with you today. So, I’m sure everyone wants to know what your inspiration is for your new album Do I Speak For The World?

Gerald Levert: Well this is definitely a different album from those which my fans are used to. This one is more of a coming of age story. My experiences are different now and I’ve become more aware of issues in society. Like before, most of my music was predominantly romantic. But now I have teenage children. [Chuckles] Which makes me want to create music that will set more of an example. That’s not to say that I won’t ever sing a love song, but maybe not to the extent that I have in the past.

Dori: I can definitely understand that! From one artist to another I have to say that I really admire your ability to maintain your craft and be consistent in your trade. So, in the current industry where marketability has become a stronger factor than actual talent, how do you continue to be authentic?

GL: I mainly focus on my performance and my ability to transition with The times without losing my true self. I look to Quincy Jones as my form of inspiration because he came into the industry with his own sound and style. But, he wasn’t afraid to work with other new or different artists like Michael Jackson and incorporate aspects of their new sound so that he could continue to be relevant. And that’s the key, you have to be open to new sounds and spots in order to make it your own. Plus, you have to keep studying the craft so that you’re always on the cutting edge.

Dori: That is so true…so, not to get heavy and formal…but the ladies would like to know if you’re single or dating or looking... [Chuckling Softly]

GL: [Laughs] I like to say that I’m patient…I’ve been with many different people, even engaged at one time. But I think the most important thing now is that I’m looking to be very equally yoked.

Dori: Hmmmm so then you’re very single and not dating anyone?! [Laughing]

GL: [Pauses…. Laughs] Hmmm I would say that I’m dating but not serious. [More laughter] I haven’t met someone who has been able to successfully compete with my music, which has always come first so far. When I meet someone who can make music second, then it’ll be serious.

Dori: Okay… So you’ve worked with so many different artists during your career, is there anyone that you consider your favorite person to work with?

GL: There’s no one that I’ve hated working with. Almost everyone in this industry is temperamental but the key is in knowing how to work with or around those personalities. I’ve always believed that you should never burn your bridges because you never know when you have to work with that person again.

Dori: Wow, how do you stay so grounded! I’ve talked to indie artists who seem to already have the inflated egos and you have an amazing career yet you’re so down to earth!

GL: [Laughter] Well, I feel that I’ve been so blessed to be given the talents that I have that I should truly respect them rather than abuse them. Plus, I grew up watching my father working in entertainment. And he taught me how to be real, how to stay consistent to myself and most Importantly, to never burn my bridges.

Dori: So, everyone knows that you’re a mastermind at music, and we want to know…is LSG (Levert, Sweat, Gill) ever coming back! I loved the music and I think fans would agree, we would love to see a reunion!

GL: Well…if the opportunity presents itself, I would definitely be up for it. Many people didn’t realize that we actually did put out a second album, but it didn’t have as much success as the first album. I think that part of that is due to the fact that we were all more focused on our independent projects rather than the group project…but I’m definitely up for doing another LSG album.

Dori: So one last question for you…do you have any words of advice or guidance for up and coming artists?

GL: Patience and studying. This isn’t an industry with overnight success. It may look like that to the public, but it’s really a lot of “hurry up and wait”. And while you’re being patient, study on the trade. Make a note of what’s current for the times, and blend that with your own style. This keeps you successful and relevant. I feel that a lot of my success is due to the fact that I was blessed to stay current with the times and trends.

Dori: Wow, I’m so blown away by this interview! I just have to say thank you so much for taking the time out of your busy schedule to speak with me. Thank you so much! [Laughs]

GL: Not at all…thank you, this has been one of the best interviews I’ve had all day!

Gerald Levert’s new album Do I Speak For The World…Drops on November 30.


"Shaun Michael Design"

(A New Twist On The Classic Ring)


If you're looking for a new way to surprise your sweetie with the perfect holiday gift, try the unique styles of Shaun Michael Designs. Shaun Michael Designs is the brain child of the innovative and self titled designer, Shaun Michael. With creating and designing as his field of choice, he decided to take a fresh and invigorating slant on the ring. They're unisex rings under his new line titled "Simply". Artistically hand crafted from pure sterling silver, these rings all showcase a square shape with the option of Tahitian pearls.

When asked where Shaun Michael garners his inspiration, he simply stated "I am a designer, creating and designing is in my blood, I am always thinking up new ways to express myself...Simply has all the elements I love: Unique, clean, modern, and classy." Michael's love for jewelry design began two years ago when he bought an exquisite pearl. Not satisfied with jewelry that would be indistinguishable from any other designer, Shaun Michael began to create an abstract piece that brought him rave reviews. Suddenly, Michael realized that he had been given a gift which needed to be unvieled.

Big Apple Style definitely agrees, Shaun Michael's Designs are definitely unique and eye catching. Michael grabs your attention with the gorgeous jewelry boxes that carry his treasures. With a fabric covered box that is orient inspired, we couldn't wait to open it and relish in our rare and hand crafted jewelry. BAS was lucky enough to receive two styles from Shaun Michael, one a simple solo square shaped band nestled in velvet, and the other a trio square shaped ring.

What we love most about his designs is the versatility. Unlike some unisex rings that tend to look better on one gender than the other, Michael's designs were the perfect compliment for everyone who tried them on. It fits great as a pinkie ring for men and women. And the biggest bonus, the trio band ring moves with your hand movements, creating gorgeous lines that are sure to be conversation starters no matter where you go.

You can find Shaun Michael's designs in an upcoming Fred Segal shoot. But if you can't wait that long to be the owner of his unique designs, you can order from his "Simply" line by contacting him. His forthcoming website will be available in the coming months, but if the holidays are calling, you can contact him at ShaunMichaelDesign@excite.com or call him at (323)620-1699 to reserve your rare designs from the "Simply" line.

"The Jellin Shot Girls"

(Making New York's Night Life That Much More Exciting!)


If you ask an average person to describe the most important part of a club or bar, one of their top answers will be the atmosphere. How many times have we gone out on a Friday or Saturday night only to be disappointed because it wasn't live? Well, thanks to the charismatic personalities of the "Jellin Shot Girls", our nights of dead after hours spots are over!

Founded in 2002, "Jellin Shot Girls" canvas the favored watering holes around Manhattan bringing excitement with them. Their mantra is that everyone should be as excited as they are to be out and having a great time. And thanks to their superb networking and interpersonal skills, I have yet to see an event that didn't become 100 degrees hotter by their presence.

Known for their beautiful shot girls and their signature colorful gelatin shots, the "Jellin Shot Girls" have become a staple of the young urban professional's New York night life scene. These ladies seem to intuitively know which patrons need the most attention to transform the mundane 25 year old stock broker into a reminder of the former uninhibited frat brother that he used to be.

And patrons aren't the only satisfied customers. Bar and after hours club owners couldn't be happier than to have these beautiful ladies luring in customers. For the business minded, not only do "Jellin Shot Girls" ensure a stronger head count (which entices more customers to visit their hot spots) but it almost gaurantees that more money will be spent on alcohol. And who wouldn't want to buy shots from these lovely ladies?

But what about the actual shot girls...what's in it for them? "Jellin Shot Girls" receive a percentage of every shot sold, so the friendlier the girl, the more shots she sells. But beyond that, these ladies work in nice locations where the opportunity to network with industry professionals can be very high! And above all else, being a "Jellin Shot Girl" is a great way to build a modeling resume while working a freelancers schedule that won't interfere with any daytime commitments.

If you're interested in booking the "Jellin Shot Girls" or becoming one, check out their website at http://www.jellinshotgirls.com. Still, whether you're the shot girl, the happy patron or the bar manager, I'm sure you'll find that the New York nightlife scene just got a lot hotter!

Feature Locations:

Big Six -
97 Bowery
Between Hester And Grand Streets
Fridays and Saturdays
La Caverna -
124 Rivington Street
Some Thursdays and Every Friday and Saturday

Club Mission-
217 Bowery
Between Prince and Rivington Streets.
Thursdays, Fridays and Saturdays

F925

(Helping You Get Through The Daily Grind)


Daily grind got you down? Feeling like every morning you have to drag yourself kicking and screaming to the office! Well then don't sit there and fume silently! Join the online community at www.f925.com and let the world know what you'd "RathaB" doing!

F925 is a four piece acronym to describe the view of the freelancer who thinks outside the box..."F*ck the nine to five". Maybe you've always dreamed of stepping out on your own but didn't have the confidence to do it. Or maybe you just want to network with other like minded individuals.

F925 is an online community allowing guests to freely network or rant about their current 9 to 5. Have a dream of adding yourself to the ranks of freelancing? Spill it here and they promise not to tell your boss!

If keyboard clicking isn't enough expression for you, F925 offers hats, tees and stickers to let the world know exactly how you feel! The ladies tees were our favorite not just because of it's cryptic message, but because the tees actually fit a range of sizes...especially the petite working chica!

This idea is unique because there's no target market besides the common theme of being an unwilling member of the work force. Both founders Dennis Darch and Gene Barbera live by this mantra. After spending years assisting other well known companies in creating designs and winning strategies, these two decided that it was time to break out and create a project that they would "RathaB" doing.

This venture proved to be very successful with hundreds of web hits each week by visitors from around the world. And who wouldn't be drawn in to a web community that urges you to dream big while allowing you to be honest? Not to mention that the crafty designs and personalized feel of the merchandise proves that you're not just a page visitor in cyber space.

Every order comes packaged in a box that's been uniquely sprayed with the F925 logo, along with your treasured goodies wrapped in a F925 sprayed muslin drawstring bag. This innovative approach to the common "I hate my job" feeling is a definite gaurantee that F925 is here to stay.

If you would like to grab your own F925 gear or just log on and rant about your own 9 to 5, click on to www.f925.com. Don't be the last one to know about it!

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Big Apple Style is a subsidiary of Fuerte Moda Group.